Job Responsibilities

We are seeking a dynamic, results-driven Head of Sales and Marketing to lead our commercial strategy and drive revenue growth. In this critical leadership role, you will be responsible for maximizing the hotel’s market share, enhancing brand visibility, and ensuring financial targets are met across all segments. You will oversee the full spectrum of sales activities—from corporate B2B and MICE to OTA and direct B2C channels—while leading a high-performing team in a fast-paced, seasonally driven environment. 1.Strategic Planning & Revenue Management Develop and execute the hotel’s annual sales and marketing plan, setting clear KPIs to achieve financial goals for occupancy, ADR, and RevPAR. Lead budgeting, forecasting, and variance analysis for the commercial department, managing an annual marketing spend. Conduct in-depth competitive set analysis, market trend monitoring, and pricing optimization to maintain a leading edge in the local market. 2.Sales & Business Development Drive B2B revenue by cultivating long-term relationships with corporate accounts, travel agencies, and event organizers (MICE). Spearhead B2C acquisition strategies through OTAs (Booking, Expedia), direct website traffic, and targeted social media campaigns. Lead high-stakes contract negotiations with key partners and international clients. 3.Marketing & Digital Presence Oversee the hotel’s digital marketing strategy, including SEO/SEM, paid advertising (Google Ads, Meta), email marketing, and website conversion rate optimization. Collaborate with the PR and creative teams to ensure consistent brand storytelling across all channels. Drive direct booking share and guest loyalty through targeted retention campaigns and CRM utilization. 4.Operational & Technological Oversight Ensure seamless use of Property Management Systems (Fidelio) and booking engines; recommend technological upgrades to improve operational efficiency. Manage the CRM database to enhance guest personalization, retention, and lifetime value. Ensure all marketing and data-handling activities comply with local data protection regulations (e.g., GDPR equivalents). 5.Team Leadership & Culture Recruit, mentor, and motivate a team of 3-5 sales and marketing professionals. Foster a culture of high performance, accountability, and continuous learning. Conduct regular training sessions to upskill the team on new technologies, sales techniques, and market intelligence.

Job Requirements

QUALIFICATIONS & REQUIREMENTS Experience & Education Minimum of 5 years of progressive experience in the hospitality industry, with at least 3 years in a senior sales/marketing leadership role within a hotel. Bachelor’s degree in Marketing, Economics, Tourism, Hotel Business, or a related field. An MBA is highly desirable. Language Proficiency Fluent in English (Upper-Intermediate / B2 or higher) – mandatory for international guest and partner interactions. Fluent in Russian (Native or proficient) – essential for local market operations and team communication. Technical & Analytical Skills Expert-level proficiency in PMS (Fidelio) and major booking engine systems. Hands-on experience with CRM systems (e.g., Salesforce, Oracle Hospitality, or similar). Strong financial acumen with the ability to interpret complex data (RevPAR, ADR, Occupancy, CPI, and ROI on marketing spend).

Required Languages

Russian, English