Job Responsibilities

Core Value of the Position As CMO, you will be responsible for formulating and implementing the company's overall marketing strategy, driving brand awareness and market share growth in the global market. You need to lead the team to deeply integrate digital marketing with the business characteristics of cross-border e-commerce, enhance brand value through innovative marketing methods, achieve an efficient closed-loop from traffic to conversion, and help the company become an industry benchmark. Key Responsibilities 1. Strategic Planning and Brand Building · Develop a long-term brand development strategy, clarify brand positioning, target audience, and core values, and shape a brand image with international competitiveness. · Led the upgrade of the brand's visual system, including multi-dimensional brand visual presentations such as websites, packaging, and advertising, to enhance brand recognition. 2. Digital Marketing Strategy and Execution · Develop and implement an omnichannel digital marketing plan, covering Search Engine Marketing (SEM), Social Media Marketing (SMM), content marketing, email marketing, etc., to enhance brand exposure and user engagement. · Manage digital marketing budgets, optimize advertising strategies, ensure maximum ROI, and continuously adjust marketing directions through data analysis. 3. User Operations and Growth · Build a user lifecycle management system, and improve user re-purchase rate and loyalty through data analysis and personalized marketing strategies. · Lead user growth projects, including community operations, membership system establishment, etc., to build a sustainable user growth engine. 4. XFN Collaboration and Team Management · Collaborate closely with departments such as product, operations, and technology to ensure that marketing strategies are aligned with business objectives, driving product optimization and enhancing user experience. · Establish an efficient marketing team, cultivate talent, develop a performance appraisal system, and stimulate the team's creativity and execution.

Job Requirements

Job Requirements 1. Educational Background: Bachelor's degree or above in relevant majors such as Marketing, Advertising, E-commerce, etc., with a master's degree preferred. 2. Work experience: Over 8 years of marketing experience, including at least 3 years in management positions in the cross-border e-commerce or international brand marketing field, with preference given to those who have successfully developed cases of brand expansion overseas. 3. Professional Skills: · Proficient in digital marketing tools and technologies, such as Google Analytics, SEO tools, social media advertising platforms, etc. · Familiar with the rules and operating models of cross-border e-commerce platforms, and understand the cultural differences and consumption habits of different markets. 4. Competence and Quality: · Excellent strategic planning and decision-making capabilities, able to discern market trends and formulate forward-looking marketing strategies. · Strong Data Analysis capabilities, driving marketing decisions through Data drive to optimize marketing effectiveness. · Excellent XFN communication and team management skills, capable of coordinating multiple resources to drive project implementation.

Required Languages

English, Mandarin