Job Responsibilities

Role And Responsibilities - Project Manage and Own the Ecommerce launch of TCL into new growth channels - Oversee new Product Launches and content updates for all TCL products. Manage the daily operations, Budget including Publishing, Translations, and Integrated Vendor partnerships. Manage e-commerce budgets including personalization and integrated agencies. - Develop and execute the merchandising & product strategy to support sales and promotional initiatives for all pages including Homepage, Navigation, Category pages, sub-category pages, Filter Pages, Product pages, New content Pages, Offer Pages, Campaign Landing Pages, Cart and Checkout. - Strategic planning of promotional and seasonal campaigns with a focus on optimizing the user journey towards order conversion and awareness. - Manage the collaboration of the internal online teams, agency partners and HQ/NABG stakeholders to ensure on-time product launches and campaign execution. - Manage reporting web analytics, launch and campaign performance that drive conversion rate targets. - Own the user journey on TCL.com from entry to checkout. Provide strategic guidance to internal stakeholders regarding the digital content throughout the journey. - Manage agency and vendor partnerships considering our web publishing team on the Samsung.com side as well as our IT support and development team on the e-commerce side. - Subject matter expert on GA4, SEO,GEO/AEO and related tools. - Advanced Amazon & AMS Management: Own the end-to-end strategic planning, execution, day-to-day optimization, and reporting of AMS campaigns (including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon Storefronts) to accelerate digital sell-through and maximize Return on Ad Spend (ROAS).

Job Requirements

-Minimum 5+ years of experience working within an eCommerce-enabled website environment, driving traffic and revenue to capture new audiences (SEM, SEO, affiliate, display ads, retargeting, content marketing) - 5+ years working within a retail environment (preferably electronics industry) identifying marketing initiatives that deliver positive sales growth. - 5+ years of experience working with CRM data tools and research - Hands on knowledge on Analytics tool (i.e. Adobe Analytics). - Experience with retail portals and content syndication partners a plus, including but not limited to: Amazon Vendor Central,, Walmart Connect, Amazon Marketing Services (AMS), PDM, Item 360, Sellpoints, Syndigo, etc.

Required Languages

English